Genuity, a GTE spinoff, packaged their network services with their fiber-optic network and marketed it as an eBusiness network platform. (I'm aware that I said 'network' three times there.) They named it "Black Rocket." We decided to run with that. First order of business was to design the iconic rocket. It wanted to be cute and retro, but also sleek and cool. Very happy with what we landed on. We did a lot of work in multiple media; below is a sampling.